Kim Hollamby | The anchor swallowed

Busy few days moving the whole company from its previous brand identity of 21 years, Hebron UK Ltd, to Double First Ltd. Intensive sales efforts in the Middle East over the past few weeks are adding to the list of schools that are using our management information system Engage. But sharing our company identity with the name of the largest city in the West Bank has created some concerns that we might be misunderstood in some way, a reaction that was never foreseen when Hebron was founded. So we’re moving the corporate brand to Double First, a name that originally featured on a successful suite of software written by the company a decade or more back.

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